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Streetwise is devoted exclusively to business topics. From writing business plans, to financing, to building Web site traffic, these books provide everything ambitious business professionals need. Business happens in the real world, not the classroom. Streetwise recognises this and delivers the goods – fast. No fluff. No wasted time. Just cutting-edge information managers and...
Perhaps you’ve had good results with an e-marketing campaign, but you want to reach people in a less-temporary manner or reach people for whom you don’t have e-mail addresses. It’s time to consider using a high-payoff method: snail-mail direct marketing. When you learn the nuances of this proven process, you’ll get much better results...
This series provides an introduction to advertising in four key media. Written for managers using these media for the first time, each book is a practical guide to planning, preparing, running and evaluating a campaign in a particular medium. The books are supported throughout by real documents such as rate cards and winning advertisements....